Google’s Knowledge Graph is an ambitious project that has real world applications for business owners. One of these is that your Business View tour¬†will appear directly on a search results page.

In other words, your client, or potential client, performs a search for you. Your tour will appear on the right hand side of their results page.. in the area which Google calls the “knowledge graph”:

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Tours also appear after a generic search, for instance “good hotel bournemouth”:

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Here is a video all about the Knowledge Graph: