Google’s Knowledge Graph is an ambitious project that has real world applications for business owners. One of these is that your Business View tour will appear directly on a search results page.
In other words, your client, or potential client, performs a search for you. Your tour will appear on the right hand side of their results page.. in the area which Google calls the “knowledge graph”:
Tours also appear after a generic search, for instance “good hotel bournemouth”:
Here is a video all about the Knowledge Graph: